Patient recruitment videos boosted by new data
Patient consumption of online video is exploding, according to new data.
The Manhattan Research report says that in 2009, 102 million US adults searched the internet for prescription drug information. Of those, 48% viewed an online video about medications. That was up from 21% in 2007.
I’ve believed for some time that online video would appeal strongly to patients. And I think it has a big role to play in patient recruitment. That’s why I founded TreatmentTrials.com.
Needless to say, it’s exciting to see these numbers. The challenge now is for patient recruiters to start taking online video seriously. After all, potential study subjects already are.
What do you think about using online video to recruit patients?
Categories: | Clinical trial patient recruitment
2 Comments
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